VITA CON STILE

Peroni needed to connect with younger drinkers—especially women—while staying true to its Italian roots.

We brought La Passeggiata to life—a beautiful Italian tradition where friends and family stroll the streets between 5-8 PM to socialize over a drink.

The campaign launched globally with a stunning TV, web, social, and cinema film, supported by a stills shoot for OOH, digital, and social, capturing the effortless elegance of living life the Italian way.

Film was directed by Jake Nava and still shot on location by Amanda Fordyce.