THE UNHEARD THIRD

33% of registered voters don’t vote—a silent third of UK’s electorate. This is a huge problem, but how could we use it our advantage?

We created The Unheard Third—a political party no one should want to join.

For Voting Counts, we launched bold outdoor ads and social content, flipping the script with a manifesto that urged people not to become members—by using their vote instead.

Read about it here