LICENCE TO CHILL

Despite being one of the UK’s most awarded travel brands—winning nine golds at the 2024 British Travel Awards and holding the Feefo Platinum Trusted Service Award—Solmar Villas struggled with brand recall. They needed a TVC, fast, but wanted to break away from the predictable clichés of the travel industry.

We created the bold new “Licence to Chill” proposition and strapline, bringing a fresh, playful twist to villa holidays. In just
eight weeks, we developed, shot, and produced a standout campaign. Flying to Cyprus, we kept it simple, one actor, two characters, and a whole lot of fun.

Directed by Marysue Masson

Read about it here