GET ANSWERS

Which? wanted to reposition itself in the minds of the British public as the go-to source for free, expert advice on a variety of everyday topics.

We developed the "Get Answers" brand platform, reinforcing Which? as a trusted provider of practical, accessible solutions to real-life questions. Using clever audience targeting and tailored creative assets, the campaign reached people at the moments they needed help the most.

Results
+35% brand search
+34% homepage engagement
+10% perception by consumers as a modern brand.

Photographed by Brunel Johnson and directed by Boya Dee