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LOSTHAVEN
Every day, 233 people miss out on buying their first home. By 2028, these lost buyers could fill a city bigger than Coventry, Bristol, and Cardiff. So we built that city, and called it Losthaven.
We put Losthaven on the map where it mattered most: major political conferences, where the housing crisis was a key debate. Through bold content, social campaigns, and postcards delivered straight to 10 Downing Street, we gave unwilling residents a voice policymakers couldn’t ignore.
Results
+66% brand reputation
+60% first time buyers interested in LBS
Conversations ignited with the Housing Minister and Metro Mayors
Leeds Building Society
Brand Activation










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