FITNESS APPS

As Head of Creative (International) at ClassPass, my role was to refresh the US set brand and lead an updated brand look for EU, UK, and EMEA markets, ensuring a dynamic, localized identity. Collaborating with teams across EMEA and APAC, I worked with the Head of Brand to develop new strategies, visuals, and guidelines, maintaining global appeal.

Photography by Amanda Fordyce

As Creative Lead for Dame Jessica Ennis-Hill’s app, Jennis, I drove the rebrand and launch of Cyclemapping, an industry-first feature syncing women’s training with their menstrual cycles. I led strategy, brand guidelines, shoots, and product development to bring this innovative feature to life.

Photography by Henry Jay Kammy and Will Warr