Peroni

Asahi group wanted to make Peroni more relevant to younger drinkers, in particular women. During a three month freelance contract I paired with a copy-writer to create a campaign which is all about living life in true Italian style.

To express this, we made a film about La Passeggiata, an Italian tradition in which families and friends walk the street each evening between 5-8pm, to meet friends and family have share a drink. The film ran globally on TV, web, social and cinema. As well as the accompanying still shoot used across social, OOH and digital. 

Film was directed by Jake Nava and still shot on location by Amanda Fordyce.