ClassPass
Client : ClassPass
Agency : In-house
Role : Head of Creative (International)
Brief : Brand refresh for EU, UK and EMEA
ClassPass was rapidly expanding across Europe and Asia and needed to resonate with the local markets. My role was to lead the international brand refresh with the help of in-house teams across EMEA and APAC. I also assisted the Head of Brand on strategy and new guidelines, kicking off a new look and feel. (Until Covid got in the way of people going to the gym...)
Images shot by Amanda Fordyce
Jennis
Client : Jennis
Agency : In-house
Role : Creative lead / Brand strategy
Brief : Rebrand / rebuild of app and product development
Working directly with one of the UK’s most loved olympians, Jessica Ennis-Hill, I worked with the team as creative lead to bring her app ‘Jennis’ into a new chapter. Starting with a rebrand and then a creation of a new product offering - Cyclemapping - matching women’s training to their menstrual cycles.
This included strategy, shoots, writing brand guidelines (values and TOV involved) and working closely with product teams.
Images shot by Henry Jay Kammy and Will Warr
